Secrets Of Selling From Douglas Vermeeren
 
  It is important to always remember that people buy emotionally and  they back it up logically. Where most speakers fumble the ball is in  understanding how to transition effectively from emotion to logic in the  purchasing decision process. Most speakers have a clear distinction  between their teaching and their pitch and this is where the sales break  down occurs with most audiences.    According to Douglas John Vermeeren  this concept of transition when executed correctly guides the  audience to keep the emotional high that got them interested and keeps  their momentum high through all steps needed to complete the purchase.  One of the techniques we use in our Secrets of Selling from the Stage  program to facilitate this transition is to use transition phrases  which guide the audience into a state of logic without compromising the  emotion.       One example of these transitional phrases leading into the logical  portion of your offering is to start by sharing a date. For example,...
