Secrets Of Selling From Douglas Vermeeren
It is important to always remember that people buy emotionally and they back it up logically. Where most speakers fumble the ball is in understanding how to transition effectively from emotion to logic in the purchasing decision process. Most speakers have a clear distinction between their teaching and their pitch and this is where the sales break down occurs with most audiences. According to Douglas John Vermeeren this concept of transition when executed correctly guides the audience to keep the emotional high that got them interested and keeps their momentum high through all steps needed to complete the purchase. One of the techniques we use in our Secrets of Selling from the Stage program to facilitate this transition is to use transition phrases which guide the audience into a state of logic without compromising the emotion. One example of these transitional phrases leading into the logical portion of your offering is to start by sharing a date. For example,...